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Oaklandish storefront boarded up but mural Oakland is still proud is painted on the boards.

Oakland is Proud with Del Phresh

Oaklandish storefront boarded up but mural Oakland is still proud is painted on the boards.

Oakland is Proud with Del Phresh

If there’s a bright side to boarded-up storefronts in downtown Oakland it’s street art. We wanted to support Oakland artists and small businesses and so decided to commission an art piece at our fl...

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A view from above of Thomas seated in front of his drum kit on the shores of Lake Merritt.

Oaklandish Unchained: Lakeside Session With Thomas Pridgen

When you watch Thomas play, you’ll abandon any doubt he was born to do this. Catch him crushing it on the big stage or here on Lakeshore Ave. Thomas Pridgen started drumming when he was three year...

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Aaron smiling, with his drum kit on the shores of Lake Merritt.

We Are Oaklandish: Aaron Davis, Drummer

My experience coming up in Oakland has been an interesting journey. There are people who love me and support me, and others who dislike me and are not supportive at all. But, I’ve been living here ...

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Kellen, wearing a helmet wearing black hoodie with Oaklandish text across front, on sidewalk in front of the Downtown store.

Oaklandish Unchained: An Afternoon With Kellen Knick

From the course to the street, Oaklandish family member, Kellen Knick, crushes freestyle motorcycle stunt riding. Catch him out and about or at one of his shows rocking it in Oaklandish.  Video b...

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Luis in a studio seated on a barstool, very grey colors.

We Are Oaklandish: Luis Montoya, Filmmaker & Musician

I’ve always had a love-hate relationship with Oakland.  I found myself leaning towards the violence and negativity that surrounded this city in the early 2000s. It wasn’t a conscious choice. It was...

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Anna standing smiling in front of the Oaklandish Dimond store.

We Are Oaklandish: Anna Rodriguez, Oaklandish Team Member

Oakland has taught me so much and still does so everyday. It’s taught me to appreciate everything, big and small.  The Town is beautiful in all senses of the word, but our town folk struggle noneth...

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Hazy photo of the freeway overpasses in Oakland, with cityscape in the background.

Town Anthem

We collaborated to produce this anthem for Oakland with 510 Media. From the Bay Bridge to The Lake and everything along the Interstate, this will always be The Town.

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Brandon, seated in front of yellow flowers in Downtown Oakland wearing an Oaklandish hoodie.

We Are Oaklandish: Brandan Barlow, Oaklandish Team Member

I moved to Oakland in 2013 to start over. Growing up in Riverside, there wasn’t much to do because of the limited resources. After graduating from college, I reached a point where I felt like my l...

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Turf dancer wearing black track jacket and purple beanie.

Unchained: Commuting With Ice Cold and Camaro Dep

Rock with Ice Cold and Dep as they remind us that Turf Dancing is more than a display of skill but a way of life. Oakland is the land of innovators, mavericks, and rebels. A hotbed for social mov...

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Marcos on the water, with boats and cranes in the background.

We Are Oaklandish: Marcos Montoya, Proud East Oaklander

Growing up in Oakland is a complex experience. I'm sure that everyone’s who has experienced an Oakland childhood can relate to this statement in one way or another.  The neighborhood I grew up in ...

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